Apply to represent a manufacturer

Find information on this page about how to represent a manufacturer of beer, wine or spirits.

On this page

Select a link below to navigate directly the respective section of the page.


Apply online for a Licence to Represent a Manufacturer using our self-service iAGCO portal.


2-year term: $30.

4-year term: $60.

Contact us

Need help? Contact us now by email or telephone. 


The AGCO licences and regulates manufacturers who make wine, beer and spirits in Ontario. We play the same role for their agents and agents of foreign manufacturers.


To represent a manufacturer, you must hold a valid Smart Serve® certificate. You must have completed your Smart Serve® training by your first day of work.  


Type of application One time Two years Four years 
New application or renewal 

No fee 



Corporate structure change 

No fee 



Removal or addition of conditions on consent 

No fee 



Voluntary surrender of licence 

No fee 



Step 1: Prepare your application

To apply for a licence to represent a manufacturer, be prepared to submit these documents: 

  • Disclosures:
    • Entity disclosures for anyone or any business that holds 10% or more of the outstanding shares or a class of shares 
    • Personal disclosures from sole proprietors, officers/directors, partners, and any shareholder holding 10% or more of the outstanding shares or a class of shares (where applicable) 
  • Tax compliance verification number and attestation, which you can check through the Ministry of Finance’s Tax Compliance Verification portal (see information bulletin: new tax compliance verification requirements for liquor licensees come into effect July 1, 2023, for details 
  • Copy of business name registration, which you may have to register under the Business Names Act 
  • Letter(s) on the alcohol manufacturer’s letterhead saying that it has appointed you as its representative 

Step 2: Apply online

To represent a manufacturer, create an account on the iAGCO portal. Once you’ve set up your iAGCO account, you can apply for your licence.

Apply for a licence now

Step 3: Wait for a decision

Once you’ve submitted your application, the AGCO will review your application. The AGCO may ask you for more information if we need to. 

Know your responsibilities

As a licensee, you are responsible for meeting all Interim Registrar’s Standards that apply to your licence, all applicable laws and regulations, and any Terms and Conditions that may be applied to your licence.  

Make sure you understand all your responsibilities as a licensee. Read the resources available to help you better understand how to represent a manufacturer responsibly and stay in compliance. 

Be sure to read: